Ok so I did a search on the blog and I found at least four posts that mention a new logo and I know from personal count that it has probably been more like 6 or 7 times (at least) and it’s actually become a running joke with Bryan ” Your changing your logo again!” What???? I can’t help it! I like being creative and playing with it but I am also pretty indecisive and would never be completely happy with what I came up with. Repeatedly, I would hmm and haw about what I’d like to change or how I didn’t feel like the logo was saying anything about me or didn’t match the brand. I think I realized that I was struggling with this for two reasons – 1) What is my brand?? I don’t think I really had asked myself the questions I needed to – to come up with the right answer for this. 2) I am NOT a graphic designer or a marketing guru! I preach to my clients all the time about how they need to hire a professional and here I am trying to do everything myself! (This doesn’t just apply to my logo – it applies to some of the other aspects of my business.) This is not my specialty and although I am a little more informed than some it was time to seek out some help.

I was a little leery though because just like there are wedding photographers out there that don’t meet their clients needs there are also graphic designers that are the same way – I think that is true of any field. So, I did a little looking around and then remembered that Sam (my assistant and very good friend) had a sister that had recently graduated from advertising at Mohawk and at the very least might be able to point me in the right direction. I checked out her facebook page to send her a message and noticed that below the send a message section she had a personal website ( http://www.kateysue.com/index.html ) so I decided to check it out. It’s just a simple website with a few examples of her work but what I did see I loved. There was something clean and modern but with a hint of what I like to call “girly” in her logo and branding designs so I decided to ask her if she’d be interested in working with me on designing a logo. I have to say, she listened to all my ideas – helped me streamline some of my crazier thoughts and definitely came up with something that I love. I know I’ve said it before but this time I really mean it – I now have a logo that is definitely long term. It is abstract but we designed it to look loosely like artwork on an easel – the “al” is meant to look like a signature – which is how I try to approach my photography – I want to create art for all of my clients and put all of myself into it.  Thank you Katey for all your hard work! If anyone else is looking for help in this area I would definitely recommend her! So without further ado here is the new logo —–>

Wishing you friendship and love,

Amanda

front of new business card – everyone kept making comments about my old black and white damask cards and I just love damask so we couldn’t get rid of it 🙂

Here’s the logo as it will appear as a watermark and other web based postings

and finally here it is as it is on the business card and any stickers/packaging

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